Promoted the LeoVegas brand in Ontario, Canada with engaging and comedy-style creator content.

LeoVegas is a global, online casino brand with licensed online casinos and sportsbooks in Ontario, Canada.

OUR BRIEF

Get new eyes on the LeoVegas brand, producing engaging social-first content that enhances the brand’s reputation, online.

RESULTS 

OUR SOLUTION

Our first task was to identify suitable and effective brand ambassadors who abide by strict Ontario advertising guidelines. As well as ensuring our creators could produce eye-catching content that stops the scroll, we ensure that they matched predetermined criteria that guaranteed they aligned with Ontario advertising regulations.

We identified a cohort of 11 influencers from a variety of verticals who reached individuals 19+ located in Ontario to join our tribe.

Each ambassador was selected based on their creative abilities, justifying the need to work with each person individually to produce high-quality content to promote their partnership with LeoVegas. The content was shared over 3 months and included:

Our LeoVegas Influencer content resulted in an increased engagement rate from 1.81% (other branded Influencer content) to 2.75% (LeoVegas Influencer content).

• Visual effects
• Day in the Life
• Top Tips
• Raps & Jingles
• Comedy Sketches
• Responsible gambling
• Travel vlogs

Harnessing the power of influencers to generate results

Part of our selection criteria was to ensure influencers had a high following and influence in Ontario, Canada therefore, we could be confident that their organic content would reach the campaign’s target market.

Even with this being true, we wanted to do more to put power behind our content and generate valuable and measurable results.

With advertiser access to our influencer’s social channels, we had the ability to create audience groups based on an influencer’s followers (19+ and based in Ontario) and target these individuals with campaign content using Meta Ads.

To further extend the reach of our campaign, the content was reformatted into short snippets and highlights and promoted through Meta Ads achieving both brand awareness and driving conversions.

Our campaign exceeded expectations by overachieving impression targets by 70% and receiving 97% positive sentiment on content in a taboo industry.