From Love Island To Instagram: Taking a Look at 5 of the Most Successful Female Love Islanders
Love Island has hit our screens again and with it the next wave of influencers ready to make the most of the fame and opportunity that the villa brings with it. Reality TV can be an extremely lucrative place to start your career as an influencer, with a ready-made audience and brands ready to capitalise on the success of the show. From clothing lines to beauty brands and personal appearances, reality TV is a great platform to start a thriving empire online. So which of the previous Love Islanders are making bank as an influencer? Let’s take a look:
Molly-Mae Hague
Everyone has heard of Molly-Mae, even before the villa as she was working as an influencer before she headed to the island. Now she has collabs with PLT and BeautyWorks, her own tanning range, over 1.5 million YouTube subscribers, over 5.5 million Instagram followers and reportedly earns well over £50k for a single Instagram post. She’s believed to be worth around £2.4 million just 2 years on from being a runner-up on Love Island. As well as her career, she also found love in the villa after coupling up with Tommy Fury.
Olivia Bowen
@oliviadbowen
Estimated to be one of the richest Love Islanders out there, Olivia was a finalist in 2016’s Love Island and since then has gone on to work with brands like In The Style to collab on clothing collections, setting up her own brand and has made a huge amount in sponsored posts. She’s coupled up with fellow Islander Alex Bowen who’s also out there earning as an influencer, the two of them share an Instagram account dedicated to their home which brings them further opportunities and revenue from sponsorship – they’re also said to be investing in property.
Dani Dyer
@danidyerxx
After winning 2018’s Love Island, Dani parted ways with her ex Jack after the villa but has instead gone on to become a millionaire. She’s released her own book, brought out a clothing range with In The Style, collaborated with global beauty brands and has set up a podcast with her Dad – on top of all of this, it’s believed that she earns as much as £30,000 for a sponsored Instagram post.
Amber Gill
Amber won 2019’s Love Island and signed a deal worth a whopping £1 million with fashion brand Miss Pap straight after. Known for her honest, outspoken style she went on to earn even more from sponsored posts and collabs with brands like Public Desire. She’s also set up her own diet and fitness plan offering health plans and guidance to help others to lose weight and reach their fitness goals as she did. With thousands of subscribers paying a monthly fee, it’s likely that this will be generating a serious income for her.
Megan Barton Hanson
Whilst Megan’s personal life was filled with drama on and off the island, her bank balance is filled with pound signs. Following a variety of sponsored posts and collabs, appearances on TV shows like Celebs Go Dating, her own podcast You Come First and even her autobiography. She’s also reportedly making £800k a month on OnlyFans which she started using during lockdown out of boredom.
So, all in all, Love Island can be the key to skyrocketing your career and earning life-changing amounts of money through influencing and brand partnerships. If you’re thinking of applying for next year’s series, it might just be time to shoot your shot. Looking to become a creator? Get some tips from our team!