Brand partnerships are a powerful tool for improving a brand’s credibility. By aligning with reputable and well-respected brands, a company can enhance its own image and reputation in the eyes of consumers.

In this article, we’re going to cover what is a brand partnership, the types of partnerships and the benefits of doing so.

What is a brand partnership?

A brand partnership is a collaboration between a brand and an influencer. With this, they work together to achieve a common goal. This could be to drive awareness by appealing to a new audience or drive sales by increasing their social proof with a familiar face.

How do brand partnerships improve credibility?

Validation

The main way brand partnerships improve credibility is through the validation they provide. When a brand partners with an already trusted influencer, this gives the effect that the individual trusts and believes in the brand’s products or services. This validation is then passed on to consumers, who are more likely to trust in the partnering brand.

Association

Another way brand partnerships improve credibility is through association. When a brand partners with a well-known influencer, consumers are more likely to view the partnering brand in a positive light. This is because the reputation of the established figure rubs off on the brand, giving it an instant boost in credibility.

Expertise

Brand partnerships can also improve credibility through the sharing of resources and expertise. By working together, brands and influencers can leverage each other’s strengths and resources to create more effective marketing campaigns and improve the quality of their products or services. This can lead to increased consumer trust and loyalty.

How Skillshare increased their credibility and customer base through a brand partnership.

Skillshare is a prime example of co-branding to boost brand credibility. Back in 2019, Skillshare enlisted the help of Youtube star Ali Abdaal.

Ali is a popular creator in the self-help niche with an ideal demographic that Skillshare were looking to leverage. Ali & Skillshare teamed up to create a series of courses on the knowledge-sharing platform. In addition to this, they offered a free trial to their new sign-ups.

The co-branding partnership was a success.

Ali acquired over 100,000 followers on Skillshare, a large majority of which, were not using the platform prior.

Conclusion

In conclusion, brand partnerships are a valuable tool for improving a brand’s credibility.

By aligning with reputable and well-respected influencers, a company can enhance its own image and reputation in the eyes of consumers. Through association, validation, and access to new audiences, brand partnerships can help establish trust and build a loyal customer base.

Looking to take your campaigns to the next level with brand partnerships?

Get in touch with us here at Eaeo.

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