Top Tips To Prepare For Your Black Friday Campaign in 2022

With Black Friday approaching, we’ve put together some top tips for your 2022 Black Friday campaign!

Black Friday started life as a day when stores would offer radical discounts for one day only, prompting queues around the block, customers pounding on doors demanding to be let in, and physical fights in some cases! As more and more shoppers have begun to hunt for bargains online, Black Friday has evolved. Shoppers can now expect to see deals from their favourite retailers for the whole of November. If you’re planning an influencer campaign to attract customers to your Black Friday deals, there are a few ways you can make sure that you’re ahead of the curve. Here are our top tips for your 2022 Black Friday campaigns:

Start your Black Friday campaigns early

Shoppers are savvy. They want the best deals they can find, which means that they will start researching early. 

If you want to attract shoppers to your site, make sure that you start letting them know what offers they can expect to see ahead of time. 

You could even consider extending your offer period into October if that’s financially viable for your business. According to Shopify, major retailers have signed up a brand new shopping event – 10.10 – designed to spread the holiday shopping period into October so that things aren’t quite so intense for retailers in November.

It’s also important that you involve your influencer in your plans as soon as you can so that they can start planning content to hit your audience at the right time. 

Focus On Visual Content For Your Black Friday Campaign

Video is a fantastic way to connect with your audience. Many creators find videos more fun to make than other forms of content, and 9 out of 10 people report wanting to see video content from their favorite brands. 

The most effective video content adds value for viewers by entertaining, solving a problem, or answering a question. You can create valuable content by thinking about your target audience’s problems and how your product or service can solve them.

each&everyone influencers are experts at creating content that resonates with your target audience. If you’d like to explore visual content creation, we can help you find the right influencer to fit with your brand.

Make sure you use buying features

Instagram, Facebook, and now TikTok all have built-in buying features, which means that you can allow your customers to make a purchase directly from social media posts.

These features are absolutely invaluable because they make it so much easier for your customers to buy from you, meaning that you will maximize the effectiveness of your social media campaign.

If you’re working with an influencer, be sure to make it clear to them that you want them to use the buying features to factor this into their content.

Don’t forget to announce your sale!

It’s incredible how many businesses miss this step! We tend to assume that as most companies participate in Black Friday, we don’t need to announce when our sale will occur. 

However, your customers will take their cue from you, so be sure to ask your influencer to clarify when your Black Friday event starts and finishes. 

If you would like to plan an unbeatable influencer campaign this Black Friday, then each&everyone can help. We can pair your brand with an influencer who already has a connection with your target audience, putting them in the perfect position to promote your brand.

Please get in touch if you’d like to find the right influencer for you. We’d love to help.