Are Influencers Really Worth It?

Are you currently the top brand in your niche? Are you the go-to business at the forefront of your target audience’s mind? Could you enhance your marketing model by introducing influencers? Are influencers really worth it?

Using influencers is a new form of marketing taking the world by storm. While some believe influencers have a shelf life, statistics show that the influencer marketing industry is growing and if you aren’t already on board; you should be. 

But are influencers worth it? The influencing industry is set to reach $16.4Bn in 2022, up $2.6bn from last year! I think from that alone; we can expect the impact of influencers on business growth to be huge.

Read on to find out why influencers are worth the hype.

The Rise Of The Influencer

With the rise of social media came the rise of influential individuals on platforms such as Instagram, Tiktok and YouTube. Influencers have become like celebrities, but the difference is that these are ‘normal’ people who have gained a following purely from people trusting their opinion. 

Influencers are very profitable for businesses to take advantage of because of their overall influence on sales. It gives brands direct access to customers of their products or services. Due to building a trusted, enthusiastic audience, the leads and reach an influencer can achieve are remarkable. It is not uncommon for influencers to sell out brands instantly. 

Just look at Zara; it was the most-mentioned brand on Instagram in 2021, beating Instagram itself! All down to influencers promoting the products!

What Is Influencer Marketing?

We have established that influencers have a loyal following on social media, but how do you use that to leverage your brand? 

An influencer marketing strategy is when a brand pays an influencer to promote their product or service using their platform and audience. Influencers will create content promoting the brand values that they are passionate about. 

As influencers have a loyal and keen following, they trust their opinion, which can help shape their views or decisions. Influencer marketing has proven to be valuable by developing this social proof.

The Rise Of Micro-Influencers

There is a common misconception that the bigger the following, the bigger the return on your investment. This is not always true. 

The micro-influencers, typically between 5,000-50,000 followers, arguably generate more organic traffic. Whilst the following is smaller than mega influencers; they actually tend to have a more engaged audience. They generate more impact with each impression made. 

It is more affordable for brands and micro-influencers tend to have a more niche audience. If they produce content around a specific niche, such as fashion, it can be assumed that their followers are into fashion too. Why else would they be following? This can connect you with the same target audience creating authenticity.

How To Ensure Influencers Are Worth It

Of course, there is plenty of research and statistics to prove that influencers are worth it. However, to ensure the full maximisation of its potential, you need to have a successful campaign. 

Make sure you are using relevant influencers who are gaining traction fast in your area. At each&everyone we can help match your brand with the appropriate influencer that will help to promote you to an engaged target audience. 

Finally, are influencers worth it? Always ask for analytics. The proof is in the pudding. If their engagement is high and their analytics are reasonable, you can ensure the influencer you are working with will 100% be worth it. 

We are experts in matching brands to influencers. So if you want help matching you with the perfect influencer, please get in touch!