When You Should Be Using Influencers In Your Marketing Activity
Ever find yourself asking “when should I be using Influencers?” As with any marketing strategy, influencer marketing is most effective when deployed correctly and at the right time.
Influencer marketing is an effective tool because it creates a relationship and a dialogue between businesses and customers. This relationship is vital for informing the development of products that your customers want, leading to increased sales. Read on to find out when influencer marketing could be the most effective for you.
When your ads aren’t working
People don’t like adverts, and who can blame them? There’s nothing more annoying than trying to access a website only to be faced with a pop-up or trying to watch a video and having it interrupted by an ad halfway through.
Ads are intrusive, which is why so many people use ad blockers. Around 26% of web users in the US use ad-blocking software, and many of them report leaving a website if they feel there are too many adverts.
If your customers are annoyed by ads, it means that they are unlikely to be effective. Ads could even hurt how customers perceive your brand.
If you’re finding your ads aren’t as effective as they used to be, it could be time to try influencer marketing instead
When you have a small budget
For your influencer marketing campaign to be effective, you don’t need to enlist an expensive celebrity.
Some of the most effective influencer campaigns are where brands team up with smaller influencers who have a good relationship with people within their niche area.
Not only are these types of campaigns effective, but they are also often considerably less expensive than traditional marketing campaigns.
At each&everyone, we work with influencers at all levels, from those with huge followings to those with smaller, more niche followings. Working with a broad range of influencers allows us to pair brands with the right influencer to meet their targets within their budget.
When you want to improve SEO ranking
Quite often, when people think about SEO, they think about improving the content on their website, which is important.
However, a huge part of SEO is how many mentions your page gets on websites besides your own, which makes sense. If someone thinks enough of your business to mention you on their page, it tells the search engine algorithms that you are trustworthy.
If an influencer mentions you on their blog or social media pages, it can have a huge impact on your SEO score, so if this is something you’re struggling with, influencer marketing could be a logical next step.
When you want to create long-term customer relationships
Working with an influencer is an excellent way to build genuine engagement and trust in your brand. If you choose the right influencer, they can genuinely recommend your product to those who need it.
You’ll be creating connections with people who are invested in your product, creating a community of people who want to see you succeed.
When you want to seek feedback
When developing a new product, it can be tough to know whether you’ve got it right.
You can use the community that influencer marketing helps you create to help with product development by listening to the feedback and ideas they provide you.
If you’d like to learn more about using influencer marketing to build a community for your brand, please get in touch. We’d love to help.