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Influencer Marketing vs. Facebook Adverts – What’s More Effective?

An Influencer performing marketing tasks and creating UGC content
An Influencer creating UGC content for an influencer marketing campaign

Influencer marketing and Facebook ads are two popular marketing strategies for businesses looking to promote their products and services online.

Both have their own unique benefits and drawbacks, and the choice between them will depend on the specific goals and needs of a business.

Influencer Marketing

Influencer marketing is a strategy that involves partnering with individuals who have a large following on social media and using them to promote your brand.

Influencers have built a loyal following of people who trust their opinions and recommendations. By partnering with influencers, businesses can tap into this trust and reach a highly-engaged audience. 

The use of influencers can be particularly effective for businesses looking to reach a specific niche market or audience.

One of the main benefits of influencer marketing is that it often leads to higher engagement and conversion rates, as people are more likely to trust and act upon the recommendations of a trusted influencer. Additionally, influencer marketing can help to build brand loyalty and trust over time.

Facebook Ads

Facebook ads are a paid advertising strategy that allows businesses to target specific demographics and interests.

Facebook’s platform provides businesses with a wide range of targeting options, including age, gender, location, interests, and behaviors. 

This allows businesses to reach highly-targeted audiences and get their message in front of the right people. Facebook ads can be a great option for businesses looking to increase brand awareness and drive sales.

One of the main benefits of Facebook ads is the ability to reach a highly-targeted audience and track the performance of your ads in real-time, quickly and effectively.

The Verdict

Influencer marketing is best for building trust and engagement with a specific niche market or audience, while Facebook ads are best for increasing brand awareness and driving sales from a highly-targeted audience.

But when combined together, deliver a truly outstanding return on investment which is hard to replicate.

The credibility gained from using a trusted influencer, combined with the highly-targeted audiences on Facebook, allows brands to deliver meaningful and effective campaigns to their ideal audience.

How online coupon brand Honey used Influencers to boost their ad performance

Mr.beast staring in a paid Google PPC advertisement for brand Honey
Youtube star Mr.Beast in a paid Google display advertisement for the online coupon brand Honey

Back in 2020, the online coupon site Honey enrolled superstar Youtube creator Mr.Beast to market their site and drive installations. Honey used their association with Mr.Beast to run paid advertising campaigns on both Facebook and Google.

The result?

They achieved over 60 million impressions worldwide.


When utilised correctly, both influencer marketing and Facebook ads are a fantastic way to increase brand awareness, drive sales and collect leads. However, when done together can produce extraordinary results.

If you’re looking to boost your social media campaigns with the use of influencer marketing, we’re here to help. With over 505 million impressions worldwide on our campaigns, look no further for the influencer marketing experts.

Let’s spark a global conversation for your brand – get in touch today.